Joe Lassi, Marketing Coordinator at Pitt Athletics is not far removed from his days as a student at the University of Pittsburgh. After completing a degree in Exercise Science, Lassi stayed at Pitt to complete a second degree in marketing. Throughout his educational journey, he was an avid sports fan. He became a zoo president and attended most collegiate sporting events in addition to playing intramurals.
Lassi wanted to stay connected to Pitt Sports but missed the deadline to be in the marketing academy his junior year. Instead of giving up, he emailed the employees in Pitt Athletics, offering to volunteer. When the calls came, he continuously said yes. The next year, he became an intern in the Marketing Academy. Again, he showed his determination and positive work ethic.
As luck would have it, the department needed to expand as they entered the ACC Conference. With Joe’s experience and attitude, he was the perfect candidate as the next marketing coordinator. Now he oversees the interns, acts as a liaison to the zoo, handles media and game day functions as well as other more strategic opportunities to the department. Joe is a great success story to show the importance of hard work.