SBA was extremely excited to partner with AMA to host DICK’S Sporting Goods for a movie night for our two organizations. Nick Rivers (University Relations), Frank Igrec (Director of Creative, Marketing), and Rebecca Covington (Senior Manager, Brand Producer) came from DSG to explain a little of what they do and to play Keepers of the Game, a movie produced by their company.
DSG’s recent “Sports Matter” initiative focuses on the alarming decline in high school sport team funding and existence across the country. Keepers of the Game follows the story of an all-Native girl’s lacrosse team in New York facing a struggle to gain community support for their team in a sport that was typically reserved for men.
The end of the movie shows the team receiving a surprise from DSG of all new equipment as well as a generous financial donation to the team.
As a group that values sports and the lessons learned from playing, this movie left a lasting impact on SBA members. It was interesting to discuss the movie afterward and to realize how prevalent this problem is in the country. We hope to continue using our great relationships with these organizations to hold more joint events in the future.